Wednesday, 2 October 2013

Presentation Feedback


We then presented our summer briefs to our groups, given 5 minutes each. After each presentation we wrote feedback.

After finishing the presentations we were asked to highlight three different types of feedback.

1. Useful feedback
2. Could be useful
3. Things you like to here/ ego

Here is my feedback put into categories:

Useful feedback

Using images to compliment the start would have been effective.
Less text, and more image.
I liked his work, I felt the presentation reflected a good range of what he was about
Advice for next time would be extra care in time management

Could be useful

It was good to hear about someone I recognise but I didn't know about.
Power point was strong
Thought the presentation was strongest when using both text and image

Things you like to here

Clear presentation
Good research
Had just enough information
Good research, very good understanding of work
Very well researched

3 objectives of how to improve my summer brief:

- Add more images to your presentation, as paragraphs of text allows for a reason for people to lose attention.

- Explain more of Shigeo Fukuda's work in-depth, why he's used what images, colours etc.

- Take care when organising time, and memorise your presentation so I'm not always looking at the screen.

Evidence:



Presentation:


Monday, 30 September 2013

To Do List


A “To Do” list of skills and processes I want to learn or improve upon in the coming year:


What skills and processes do you want to try? 

-I'd like to try screen printing using several colours, which means having to layer colours.
-I'd like to make use of the block printing facilities.
-I want to explore styles of traditional printing and the limits they hold.

What would you like to improve upon? 

-Improve my software skills.
-Improve my knowledge of designers.
-Increase my knowledge of the Graphic Design industry, and be more aware of what is going on around me (blogs, magazines).

What interests you as a graphic designer that you want to learn?

-Im interested in the process of traditional designing methods
-I'd like to see the process of what a top designer would go through, to see what inspires and what helps create a finished prodcut/ design.


Sunday, 29 September 2013

Third Interest: Enjoi Skateboarding Ads/ Company Design

Enjoi Skateboarding Ads/ Company Design

Enjoi is a skateboarding company that produces skateboard decks as the brand's primary product; the company also manufactures skateboarding accessories and clothing. The company, distributed by Dwindle Distribution, has, since inception, adopted a stylized panda as its logo.



History:

Enjoi is a skateboarding company that offers a line of professionally endorsed skateboard decks as their primary product. They also offer wheels, bearings, and clothing. The company was originally headed by professional skateboarder Marc Johnson, who eventually left for Chocolate Skateboards. After Johnson's departure, Matt Eversole took over as head of the company. They released their first video, Bag of Suck in 2006, which won TWS (Transworld Skateboarding) Video of the Year Award.

Advertisements:

Enjoi is the only skateboarding company that does not use ads of their skaters doing skateboarding tricks. Instead thay use witty ads that depict skateboarding in a non-skateboarding way. With the use of bright block colours and unusual but comedic imagery, Enjoi sell their company across in an interesting and original way. It's the design of the advertisements which interest me, as its very cut and paste but its unusual and different. The adverts incorporate a minimalist swiss design, using Helvetica as the fixed font.

Although the adverts may be seem to some as complete rubbish, I believe its this sort of attitude that Enjoi are going for. A kind of laid back, not that bothered method of selling their products. People know who enjoi are so why spend millions advertising when you can easily throw an advert together in a matter of seconds. 

Here are some examples:


































































These selection of ad's I picked underneath show how enjoi play on the fact that not a lot of thought goes into their advertisements. 












Sources:

http://skateboarding.wikia.com/wiki/Enjoi

http://www.warehouseskateboards.com/Enjoi-skateboards

http://www.vice.com/epicly-later-d/marc-johnson

http://www.enjoico.com/ads/